Your click-through rate
Are your ads being clicked enough? You should be targeting a click-through rate of 3.17% (standard)
Your projected dollars wasted in the next 12 months
You could waste in the next 12 months.
Your quality score
You are way below than optimal score.
A free report, including a final grade, on your overall Google Ads (formerly known as AdWords) performance, based on a detailed review of the following areas:
The ‘AdWords Performance Grade’ tool at Epikso gives you a detailed in-depth analysis report of your pay per click (PPC) campaigns. The tool is a unique combination of proprietary logics and algorithms which measures the grade of your performance based on impression, clicks, spends, ranking, quality score and many other factors.
Although, the tool does a deep analysis about each and every element but here we will constrict to selected important points which are:
Wasted Spend This analyzes your number of negative keywords against the average number of advertisers with similar spends. However, due to different keyword targeting strategy for different industries, each will require a different number of negative keywords.
Quality Score Optimization High quality score have a vast impact on ROI. It is an estimate of relevancy for your ads, keywords and landing pages. Higher quality scores leads to lower spends and comparatively better ad positions and hence better ROI.
Click-through-rate (CTR) An incredibly important factor which is used in digital marketing. In the simplest manner it can be explained as the percentage of people clicking on your ad after seeing it, where CTR = Clicks / Impressions. Higher the CTR indicates good health of the Ad.
Impression Share This is derived by dividing the total number of impressions by total number of eligible impressions. Impression share helps to understand that, whether upon increasing bids or budgets, the reach of your ads maximizes or not.
Text Ad Optimization Often termed as Ad Text Optimization (ATO), is the process of improving the performance of your pay-per-click ad campaign on search engines by increasing the CTR performance. Ad texts are generally small, precise and direct, and have a big impact on your results.
Mobile Advertising With an incredible growth rate of 21,775% of mobile traffic since a decade and a humongous share of 75% of all digital spend the market is expected to grow above $USD 70billion. Hence, mobile adverting is one of the most important factors that decides your position and ranking on web.
